CII IQ will play pivotal role in adoption of Mission Zero: Shunya ki Kranti

                                     CII IQ renames Centre of Excellence on Quality to “CII K N Shenoy Institute of Quality”

CII’s national ZED Campaign and the accompanying ZED Maturity Assessment Module, jointly in partnership with Quality Council of India (QCI) was launched today by Shri Kalraj Mishra, Union Minister for Micro, Small and Medium Enterprises, Government of India.

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Speaking on the occasion, the Minister stressed that the key focus of the ‘Make in India’ campaign entails ease of doing business; focuses on Public-Private partnerships and harnesses the potential of Democracy, Demography and Demand. The resultant development to India, he said, was a ‘collective responsibility’ and the role of the manufacturing sector in it would be significant, especially in promoting exports. Besides creating jobs, the boost to the manufacturing sector would be crucial to first develop our country and then avail of the Foreign Direct Investment opportunity to further the gains for national wellbeing. India, he noted, already had a number of competitive advantages. India’s domestic market comprised over 600 million rural consumers; Indian workers wages were competitive as compared to China; it had a large talent pool including a strong engineering ecosystem. This however, he cautioned would remain unfinished without ensuring smoother state-centre relations to increase ease of doing business which in turn will be catalytic to attract further investments. Also the expected manufacturing renaissance was beset with challenges of infrastructure like power, ports, railroads coupled with a shortage of trained human capital and public sector control, he cautioned.

The Government’s New Manufacturing Policy, he reiterated, had the vision to enhance the share of manufacturing in GDP to 25% within a decade and creating 100 million jobs on a sustainable basis. Key policy instruments for achieving the above objective would include establishment of National Investment and Manufacturing Zones (NIMZs), self governing and Autonomous Bodies for Industrial Townships and proposals to improve access to finance for SMEs in the manufacturing sector. In this context, he lauded the launch of the ZED campaign which would go a long way to make Indian companies, especially the MSME sector,  world class.

He was speaking at the 2 day 22nd CII National Quality Summit 2014 ‘Make in India Revolution: The Zero Defect & Zero Effect Way’ which began in New Delhi today. In line with the Prime Minister’s speech and CII’s agenda to make India a Model Inclusive Nation with zero defects and maximum effect, the CII National Quality Summit discussed the way forward for India Inc to become “Zero Defect, Zero Effect” through an enabling environment; adopting excellence framework, systems and processes, incorporating the success factors of business models, consumer behavior, technology trends and future factories.

Mr Adil Zainulbhai, Chairman, Quality Council of India (QCI) delivering the Keynote Address, Zero Defect Manufacturing: Quality is the answer echoing the PM’s “Make in India” call and achieving zero manufacturing defects and zero environmental effect said that Quality was the cutting edge which could make Indian enterprises competitive, credible and profitable to improve the lives of its citizens. While some Indian companies had achieved global quality, he noted, many more needed to improve significantly especially government services and most manufactured products through a process of re-design and recasting processes. ZED, he said, could be achieved through incorporating the cardinals of Total Quality Management, Total Productive Maintenance, Green Manufacturing and Environment Sustainability in processes and products. The ZED model, with its 5 maturity levels provided the roadmap for Indian industries to proudly graduate to international class. QCI, he said would, in the next 10 years, first focus on the 48 million Micro, Small and Medium scale enterprises and then improve the quality of government services for the national wellbeing.

In his address, Mr T C A Ranganathan, ‎Former Chairman & Managing Director, Export-Import Bank of India noted the changing customer perceptions on quality and products since the late 1980 in the wake of the logistics, informatics and communications evolution. India, he said, would progressively need to turn to the world for increasing its trade upon which quality would be inculcated automatically. Stressing on the need to enhance spends on R&D, he also advocated the role of self regulation in Industry.

Earlier in his welcome address, Mr N Kumar, Chairman, CII Institute of Quality (CII IQ) & Past President CII & Vice Chairman, The Sanmar Group said that the Quality movement that CII began two decades ago in manufacturing, services, governance and education would reinvent itself to rigorously pursue the National Goal of “Zero Defects, Zero Effects”. CII through its Centers of Excellence would provide focused leadership, right competencies and adequate resources for ZED (Zero Defect, Zero Effect Way). The ZED vision is to catapult Indian Industry to a position of eminence in the global market place and leverage India’s emergence as the world’s supplier through ‘Made in India’ mark mission. He also announced re-naming the CII Institute of Quality, inaugurated in 2001, as the CII K N Shenoy Institute of Quality as a posthumous tribute to Mr Shenoy’s contribution in developing the Institute who as the  Chairman of ABB had sponsored the Building and lead the Quality movement.

Delivering the Theme address, Mr R Mukundan, Co-Chairman, CII Institute of Quality (CII IQ) & Managing Director, Tata Chemicals Ltd, said that the nation was at the threshold of heralding the 2nd Quality Revolution. Stressing the need to build a national quality culture through an integrated approach, it was particularly significant that CII and QCI were jointly launching the national ZED (Zero Defect and Zero Effect) Mission today. ZED Mission would revitalize manufacturing tools and techniques to build a strong Brand India for goods and services with a focus both on the customer as well as society.

Mr L Krishnan, Convenor, Lean & Six Sigma, CII Institute of Quality (CII IQ) & Managing Director, TaeguTec India Private Limited, delivering the Vote of Thanks, while recounting CII Institute of Quality’s over 2 decade quality journey, lauded the launch of the ZED campaign. He stressed on the need to make Quality a way of living to make a successful “Make in India” movement deliver a high growth and development that was truly inclusive and sustainable.

Day 1 of the Summit will end with the 20th Anniversary of the Business Excellence journey in CII, which will witness the national winners of the CII-EXIM Bank Award for Business Excellence 2014 being felicitated. CII and the Export Import Bank of India joined together, in 1994, for promoting excellence among Indian Industry through these Awards, which are based on the internationally recognized EFQM Excellence Model.

The entire ZED movement built on four pillars of commitment, communication, delivery and objectives, will provide Indian companies the opportunity to work towards becoming ZED companies. The ZED Maturity Assessment Model Standards criteria will ensure compliance to Zero Defect and Zero Effect. Indian companies will re-design & re-invent overall manufacturing process to meet global benchmarks  & standards incorporating cardinal principles of TQM/ TPM/ Business Excellence/ Green Manufacturing / Environment Sustainability in processes & products especially food safety and quality. The movement will inspire & encourage all stakeholders in the supply chain to adopt ZED in a more participatory & inclusive manner, exploring the latent potential of the nation’s workforce to sharpen and upgrade their skills. It will imbibe a culture of pride & fulfillment in offering a zero- complaint regime, going the ‘extra-mile’ to focus on customer-delight while growing new markets and promoting alternate business models.

The day 1 of the Summit, brought together a galaxy of speakers who shared their views on a wide breadth of topics including Making India a Model Nation: Zero Defect Zero EffectManaging Quality in an Outsourced ModelSucceeding in the connected world shaped by disruptive technologies and dynamic consumer behavior. The panelists included: Anil Jauhri, CEO, National Accreditation Board for Certification Bodies;Arati Verma, Chairman Appeals and Assessor Management Committee, National Accreditation Board for Hospitals & Healthcare Providers; Praveer Sinha, Chief Executive Officer and Executive Director, Tata Power Delhi Distribution Limited; David Harlock, Managing Director, British Standards Institute-Asia Pacific; Sunil Agarwal, Vice President – Business Development & Strategy, Siemens ; Ganesh Sundararaman, Executive Vice President-Foods, ITC Ltd; Anil Gupta, Executive Director (QA &I), NTPC Ltd ; Anu Madgavkar, Senior Fellow, McKinsey Global Institute;Ganesh Natarajan, Vice Chairman and CEO, Zensar Technologies; Soumitra Bhattacharya, Joint Managing Director, Bosch ; N Muralidaran, Chief – Special Projects, Director, NSE Infotech Services Ltd, National Stock Exchange of India Ltd.; L Krishnan, Managing Director, TaeguTec India ; V Narasimhan, Executive Director, Brakes India; Ashok Muthuswamy, Asst. Vice President – Continuous Improvement, Tata Chemicals ; K G Shenoy, Sr. V  P Mfg & SCM , Mahindra Tractor & Farm Mechanization Business, Mahindra& Mahindra; P Jeganathan, Vice President (Manufacturing &Logistics), Wabco; Vinaya Kumar, General Manager, Quality Control Division Toyota Kirloskar Motor Pvt. Ltd ; N N Misra, Former Director Operations, NTPC; Peeyush Vaish, Partner, Risk Consulting, KPMG and Keshav Rattan, NABET.

The programme on 20th November, Day 2 of the Summit, will focus on taking participants through experience sharing technical sessions by India’s leading manufacturing and services companies on; Operational Excellence, Business Excellence and Standards and Risk Management.